reviews
Yahoo! Games, formally GamesDomain.com is the section of the Yahoo! website in which Yahoo! users can play games either with other users or by themselves. The games on the website are typically Java applets, but there are others which require the program to be downloaded. Yahoo! Games also includes Yahoo! Games Domain–which provides news, previews and reviews of currently available or upcoming First Party games–and Yahoo!
Federal Trade Commission establish new rules beginning with December 1 for bloggers, forcing it to disclose any payment they receive for reviews. This applies for advertisers as well as for celebrities. The penalties are up to $11,000 for the violation of these rules. Richard Cleland, assistant director for the division of advertising practices at the FTC, said that "given that social media has become such a significant player in the advertising area, we thought it was necessary to address social media as well."
While FTC is a specific US institution, I do not understand how these rules will be applied to the bloggers belonging to other nations, that comply with their own nation rules. Besides, as stated by Rick Calvert, chief executive of the blogger conference BlogWorld & New Media Expo, there are "tens of millions of blogs, podcasts and other forms of new media content out there and growing every day," so it is difficult to enforce the FTC rules.
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