jargon
Google juice is jargon for the ability or power of a website to turn up in Google searches. A website that commonly turns up as the first or second entry in a variety of searches — especially for keywords that are not part of the site's name — can be said to have a lot of Google juice.
Carcassonne tokens, or meeples
Although many board games have a jargon all their own, there is a generalized terminology to describe concepts applicable to basic game mechanics and attributes common to nearly all board games.
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