
Film criticism is the analysis and evaluation of films, individually and collectively. In general this can be divided into journalistic criticism that appears regularly in newspapers and other popular, mass-media outlets and academic criticism by film scholars that is informed by film theory and published in journals.
Some claim that journalist film critics should only be known as film reviewers, and that true film critics are those who take a more academic approach to films. This work is more often known as film theory or film studies. These film critics try to come to understand why film works, how it works, what it means, and what effects it has on people. Rather than write for mass-market publications their articles are published in scholarly journals, or sometimes in up-market magazines. They also tend to be affiliated with universities.
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Video: Roger Ebert - Archive Interview Excerpt on Film Criticism