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Modele de evaluare a preţului în marketingul pentru motoarele de căutare

November 21, 2008 Written by nicolae

Versiune pentru tipărire
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Limba Română

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Plata-per-click (Pay-per-click, PPC)

Costul-per-click (Cost-per-click, CPC). Cumpărătorii de reclame plătesc publiciştilor un comision de fiecare dată când un vizitator foloseşte linkul unei reclame. Nu este relevant (pentru compensare) cât de mult timp este afişată o reclamă. Comisionul este plătit doar când se face click pe reclamă.

Plata-per-acţiune (Pay-per-action, PPA)

Costul-per-acţiune (Cost-per-action, CPA). Motoarele de căutare au început să experimenteze această metodă de compensare începând cu primăvara anului 2007.

(Inspirat din Wikipedia)

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