Microsoft raises the offer for Yahoo

It seems that I told the truth when I said that Microsoft lost a battle with Yahoo, but not the war. Now, Microsoft Corp offers Yahoo Inc $1 billion in cash to buy Yahoo! search.

Microsoft would have also paid $8 billion to take a 16 percent stake in Yahoo, which would have valued the company's stock at $35 a share, Reuters said.

There is no comment yet from Yahoo.

TechCrunch makes very interesting and true comments on an article from New York Times noting that Jerry Yang is now Jerry Yang public lynched due to the many ways Yang has failed Yahoo’s shareholders and employees, and makes prediction for the Yahoo’s next CEO: Jeff Mallett, or Dan Rosensweig.

The advertisers that use Yahoo! Search Marketing have to think twice, these days, due to the triangle Yahoo-Google-Microsoft, before starting a new ad campaign.