Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail.
Bounce backs
e-mail sent back to the server that originally sent the e-mail.
Bounce rate
Ratio of bounced e-mails to total e-mails sent.
Bulk, bulking
Terms used by spammers to refer to their line of work. Mostly synonymous with spam or UCE.
Call to action
Words in the e-mail that entice recipients to do something.
Click-through
The action of clicking on a link.
Click-through rate (CTR)
Ratio of click-throughs to total e-mails sent.
Commercial e-mail
Any e-mail sent for commercial purpose; for instance, an advertisement to buy a product or service, an order confirmation from an online store, or a paid subscription periodical delivered by e-mail.
DomainKeys is an e-mail authentication system designed to verify the DNS domain of an E-mail sender and the message integrity. The DomainKeys specification has adopted aspects of Identified Internet Mail to create an enhanced protocol called DomainKeys Identified Mail (DKIM). This merged specification is the basis for an IETF Working Group which plans to guide the specification towards becoming an IETF standard.
e-Mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
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