Smith and Chaffey (2001) describe five key online marketing activities (the '5Ss') which can be applied by an organisation to implement various online marketing tactics. For example, for an e-newsletter, the 5Ss are:
A stock market crash is a sudden dramatic decline of stock prices across a significant cross-section of a stock market. Crashes are driven by panic as much as by underlying economic factors. They often follow speculative stock market bubbles.
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