When using Google to test for importance or existence, bear in mind that this will be biased in favor of modern subjects of interest to people from developed countries with Internet access, so it should be used with some judgment. For example, a current popular-music group from the United States will probably need many thousands of Google hits before most Wikipedians consider it worthy of inclusion. A similarly important group in a country with less Internet presence will have many fewer hits, if any. An important musician of the 14th century might not show up on Google at all.
A domain hack is an unconventional domain name that combines domain labels, especially the top-level domain (TLD), to spell out the full "name" or title of the domain, making a kind of pun.
For example the second-level domain (SLD) blo.gs makes use of the TLD .gs (South Georgia and the South Sandwich Islands) to spell "blogs". The third-level domains del.icio.us and cr.yp.to make use of the SLDs icio.us and yp.to from the TLDs .us (United States) and .to (Tonga) to spell "delicious" and "crypto" respectively.
We have to wait for the Google's and the other major search engines reports to compare it with the Yahoo! results, but, as during the last year, I am convinced that they do not fit each other. But, anyway, it is a good source of inspiration for marketers, advertisers and publishers.
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