When marketing online, the general four step process of marketing is still the guiding idea, in the online world the character of marketing becomes more deeply a conversation between a marketer and a market-of-one a concept that is central to The cluetrain manifesto. In such a role as a communicator, the online marketer is in a position to build awareness of her/his company or business in more personal terms than otherwise, and in so doing enables a more human conversation. Such conversations tend to be more warts and all and should establish confidence of the potential purchaser in the potential vendor.
A Professor at one of the IIMs was explaining marketing concepts to the Students:
You see a gorgeous girl at a party. You go up to her and say: "I am very rich, marry me!" - That's Direct Marketing"
You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich."Marry him." -That's Advertising"
You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich."Marry me - That's Telemarketing"
Malicious websites may attempt to install spyware on readers' computers. In this screenshot a spamblog has triggered a pop-up that offers spyware in the guise of a security upgrade.
Malicious websites may attempt to install spyware on readers' computers. In this screenshot a spamblog has triggered a pop-up that offers spyware in the guise of a security upgrade.
