Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.
Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of e-mail marketing.
Automatic replies sent by the e-mail software of the recipient after receipt of an e-mail.
Bounce backs
e-mail sent back to the server that originally sent the e-mail.
Bounce rate
Ratio of bounced e-mails to total e-mails sent.
Bulk, bulking
Terms used by spammers to refer to their line of work. Mostly synonymous with spam or UCE.
Call to action
Words in the e-mail that entice recipients to do something.
Click-through
The action of clicking on a link.
Click-through rate (CTR)
Ratio of click-throughs to total e-mails sent.
Commercial e-mail
Any e-mail sent for commercial purpose; for instance, an advertisement to buy a product or service, an order confirmation from an online store, or a paid subscription periodical delivered by e-mail.
e-Mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:
