Dating

In many societies, masculinity is understood to include open displays of same-sex non-sexual affection and physical contact. In other societies, such as the USA in recent times, such behavior is devalued and regarded as effete.
Anonymous photo, USA, ca. 1860

Tart cards in a British phone box advertising the services of call girls (placing them in phone boxes is illegal, but they are very common)

A street prostitute talking to a potential customer in Torino, Italy, 2005

Pepero Day is an observance in South Korea similar to Valentine's Day.

Thanks to a concentrated marketing effort, Valentine's Day is celebrated in some Asian countries with Singaporeans, Chinese and South Koreans spending the most money on Valentine's gifts.

Saint George oil painting by Raphael