References

  1. Memorandum by British American Tobacco from The Tobacco Industry and the Health Risks of Smoking (TB 28) paragraph 272, "Cigarette advertising does not cause people to smoke", presented before the House of Commons Select Committee on Health 13 January 2000, verifed 2005-12-31
  2. Frequently asked Questions: Tobacco Advertising, "persuades non-smokers (especially the young) to start smoking" from ASH
  3. Lawrence, Felicity (2004). “The Ready Meal”, Kate Barker Not on the Label, 265, Penguin. ISBN 0-141-01566-7.
  • Bhatia, Tej K. 2000. Advertising in Rural India: Language, Marketing Communication, and Consumerism. Institute for the Study of Languages and Cultures of Asia and Africa. Tokyo University of Foreign Studies. Tokyo Press: Japan. ISBN 4-87297-782-3

Bibliography

  • Wernick, Andrew (1991) "Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.)", London: Sage Publications Ltd, ISBN 0803983905
  • Graydon, Shari (2003) "Made You Look - How Advertising Works and Why You Should Know", Toronto: Annick Press, ISBN 1-55037-814-7
  • Leon, Jose Luis (1996) "Los efectos de la publicidad". Barcelona: Ariel, ISBN 84-344-1266-7
  • Leon, Jose Luis (2001) "Mitoanálisis de la publicidad". Barcelona. Ariel, ISBN 84-344-1285-3

Links

Awareness

  • [9] Educating the Consumer about Advertising: Some Issues
  • [10] Advertising in the Schools
  • [11] Copywriter Brian Millar's advertising blog

Critical views

This guide is licensed under the GNU Free Documentation License. It uses material from the Wikipedia.