Loyaltyware is a sub-category of adware. It works around the notion of user "loyalty" by providing incentives in the form of cash, points, airline miles, or other type of goods while shopping. Examples include WebRebates, Top Moxie, and Ebates Moe Money Maker.
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Black Friday, the day after Thanksgiving in the United States, is historically one of the busiest retail shopping days of the year. Many consider it the "official" beginning to the holiday season. Most retailers will open very early and usually provide massive discounts on their products.