American origins of Santa Claus

Thomas Nast immortalized Santa Claus with an illustration for the January 3, 1863, issue of Harper's

In the British colonies of North America and later the United States, British and Dutch versions of the gift-giver merged further. For example, in Washington Irving's History of New York, Sinterklaas was Americanized into "Santa Claus" but lost his bishop's apparel, and was at first pictured as a thick-bellied Dutch sailor with a pipe in a green winter coat. Irving's book was a lampoon of the Dutch culture of New York, and much of this portrait is his joking invention.

Modern ideas of Santa Claus seemingly became canon after the publication of the poem "A Visit From St. Nicholas" (better known today as "The Night Before Christmas") in the Troy, New York, Sentinel on December 23, 1823. The poem is ascribed to Clement Clarke Moore, although there is some question as to his authorship. In this poem Santa is established as a heavyset individual with eight reindeer (who are named for the first time). Santa Claus later appeared in various colored costumes as he gradually became amalgamated with the figure of Father Christmas, but red soon became popular after he appeared wearing such on an 1885 Christmas card. Still, one of the first artists to capture Santa Claus's image as we know him today was Thomas Nast, an American cartoonist of the 19th century. In 1863, a picture of Santa illustrated by Nast appeared in Harper's Weekly (it is believed the inspiration for his image came from the Pelznickle). Another popularization was The Life and Adventures of Santa Claus, a 1902 biography (of sorts) from youth to old age by L. Frank Baum, author of The Wonderful Wizard of Oz. Much of Santa Claus's mythos was not set in stone at the time, and Baum almost completely ignored the poem, giving his "Neclaus" (Necile's Little One) a wide variety of immortal support (Fairies, Wood Nymphs (including his adoptive mother, Necile), Knooks, Ryls, Sound Imps, Light Elves, Sleep Fays, Gnomes, Water Spirits, Wind Demons, and the lioness Shiegra), a home in the Laughing Valley of Hohaho, and ten reindeer that were not domesticated at all (and had different names from the poem), but whom the Knooks let out of the forest one day each year (and they could not fly, but leapt in enormous, flight-like bounds). Most importantly, Baum revealed that Claus's immortality was earned, much like his title ("Santa"), decided by a vote of those naturally immortal. True to his historic origins as a bishop, Baum's Santa Claus never married. Baum also established Claus's motives: a happy childhood among immortals. When Ak, Master Woodsman of the World, exposes him to the misery and poverty of children in the outside world, he strives to find a way to bring joy into the lives of all children, and eventually invents toys as a principal means.

Images of Santa Claus were further cemented through Haddon Sundblom's depiction of him for The Coca-Cola Company's Christmas advertising. The popularity of the image spawned urban legends that Santa Claus was in fact invented by Coca-Cola. Nevertheless, Santa Claus and Coca-Cola have been closely associated.[2] The image of Santa Claus as a benevolent character became reinforced with its association with charity and philanthropy, particularly organizations such as the Salvation Army. Volunteers dressed as Santa Claus typically became part of fundraising drives to aid needy families at Christmas time.

A man dressed up as Santa Claus fundraising for Volunteers of America on the sidewalk of street in Chicago, Illinois, in 1902. He is wearing a mask with a beard attached. DN-0001069, Chicago Daily News negatives collection, Chicago Historical Society.

Some suspect that the depiction of Santa at the North Pole reflected popular opinion about industry at the time. In some images of the early 20th century, Santa was depicted as personally making his toys by hand in a small workshop like a craftsman. Eventually, the idea emerged that he had numerous elves responsible for making the toys, but the toys were still handmade by each individual elf working in the traditional manner. By the end of the century, the reality of mass mechanized production became more fully accepted by the Western public. That shift was reflected in the modern depiction of Santa's residence—now often humorously portrayed as a fully mechanized production facility, equipped with the latest manufacturing technology, and overseen by the elves with Santa and Mrs. Claus as managers [see Nissenbaum, chap. 2; Belk, 87-100]. Many television commercials depict this as a sort of humorous business, with Santa's elves acting as a sometimes mischievously disgruntled workforce, cracking jokes and pulling pranks on their boss. Santa Claus continues to inspire writers and artists, such as in author Seabury Quinn's 1948 novel Roads. Other additions to early ideas of Santa include Rudolph the Red-Nosed Reindeer, the ninth and lead reindeer immortalized in a Gene Autry song, written by a Montgomery Ward copywriter.

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